What is a Lead in Axesin CRM?

Overview


A Lead is a person or business that has shown interest in your services but is not yet a customer.

Leads usually come from:

  • Website enquiry forms

  • Phone or WhatsApp enquiries

  • Marketing campaigns

  • Walk-in prospects

  • Imported contact lists

Purpose of Leads


Leads help your team:

  • Track new opportunities

  • Record communication history

  • Assign follow-ups

  • Move prospects through the sales pipeline

  • Convert prospects into paying customers

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